Spa, beauty, wellness and medical equipment supplier Gharieni Group has completed the acquisition of established Dutch beauty equipment manufacturer Bentlon.
With almost 80 years of combined experience between both companies, the merger was executed to diversify Gharieni Group’s existing product range and create new developments to meet the needs of both new and existing clients.
The acquisition also means that the trademark "Vapozon,” a procedure of steaming the skin as preparation for facial treatments, now belongs to the Gharieni Group.
“The acquisition of Bentlon is a logical step towards more diversity in our product portfolio,” says Sammy Gharieni, CEO and founder of Gharieni Group.
“With its 45-year tradition of manufacturing and designing treatment beds for the beauty market, the brand is a perfect fit for Gharieni Group.
“The synergies created by this acquisition in the area of development and production will be noticeable in the future product range of both companies, and in further developments of high-quality treatment tables.”
The Bentlon brand will continue to operate in the market independently from the Gharieni Group, with Andrea Westerwoudt heading up operations as general manager.
A new face in the beauty industry, Westerwoudt believes it is important to maintain Bentlon's identity.
“Bentlon is a solid brand and provides great value for money for its customers,” she says.
“The beauty and podiatry chairs and furnishings are all made in the Netherlands – something we’re very proud of. So now, in addition to the ‘Made in Germany’ plant in Moers, Gharieni Group also has a ‘Made in The Netherlands’ plant in Weert.”
Gharieni adds: “Bentlon was my first supplier many years ago, and I’m very pleased that another traditional, long-standing and authentic European manufacturer is now a part of the Gharieni Group family.
“The combination of Bentlon’s high-end products infused with Gharieni Group’s innovative spirit means we’ll see some exciting new developments.”
Close Window